George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama It is difficult to imagine

It is difficult to imagine a time in the past without an image

First time in my life

from the importance of surprise and recognizing what speaks to you

Fifty years after his first trip to the most magical of Italian cities

He grows up before us in pictures

George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama It is difficult to imagineFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics