Esox Double D Colour:Hot Walleye Holo Weighting and bottom fin design

Weighting and bottom fin design offer a low center of gravity for ideal action to target bottom structure

FLASHY SWIMMER with Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) is a unique setup for rigging soft swimbaits

the Megabass Magdraft Swimbait delivers an ultra-realistic presentation that outperforms all the rest

Plasma Rise Technology alters line surface to make it slicker

1/4 - 3/8 10 Fuji FazLite TTU701MLRB ML

Esox Double D Colour:Hot Walleye Holo Weighting and bottom fin designEsox Double D Double D (a shallower cousin of the Triple D) is actually a Jerkbait in Disguise. ERC has combined the roll and flash of traditional crankbaits with the darting, gliding action of jerkbaits to produce a truly multifunctional lure that excels in many casting and trolling applications. The secret to the Double D is its near neutral bouyancy. This characteristic allows pauses that keep the lure in the strike zone longer and triggers neutral